Marketing Analytics
Notable Digital Marketing Achievements
Direct Communications
Google My Business
This image highlights Google My Business analytics for Idaho, showing a notable 118% increase in interactions over an 11-month period, alongside improvements in total views and website clicks, reflecting the effectiveness of strategic initiatives.
Direct Communications
Social Media Growth
From 11/23 to 09/24, my tailored social media strategy resulted in significant growth across Direct Communications's platforms: Idaho Facebook saw a 40% increase, while Instagram followers surged by 94%. Maine Facebook followers grew by 60%, and Louisiana Facebook experienced a 17% increase, underscoring the effectiveness of engagement initiatives.
Direct Communications
Web Traffic Growth
Following reorganizations and content updates on the directcom.com website, sessions increased by 36% to 104.3k, with events rising by 31% and page views up by 29%, reflecting enhanced user engagement.
Switchback Motorsports
Website re-design & Bounce Rate reduction
Streamlined the Switchback Motorsports website (switchbackmotorsports.com) with a new provider, full redesign, and inventory process overhaul, cutting the bounce rate by 94%—from over 50% to just 3.12% in two months.
Direct Communications Reputation Management
When I was hired at Direct Communications, the first need identified was for an effective text messaging solution to better serve customers. I conducted thorough research and proposed a program that integrated text messaging and social media messaging, leading to the successful implementation of a company-wide text messaging system. This initiative significantly enhanced customer communication during and after office hours via text messaging and Facebook Messenger. Since March 2023, Direct Communications has sent 53,915 messages and received 27,802 responses across Idaho, Maine, and Louisiana. Additionally, I developed a reputation management process for customer service representatives that markedly increased the total number of reviews to 285 across all accounts (205 in Idaho, 43 in Maine, and 37 in Louisiana), up from just 3 at the beginning of 2023.
Idaho Reviews
Idaho saw a dramatic increase in positive customer feedback, resulting in over 200 new reviews by September 2024.
Maine Reviews
Maine saw a notable surge in positive customer feedback, with over 40 new reviews by September 2024.
Louisiana Reviews
Louisiana experienced a steady growth in customer reviews, reaching over 35 new reviews by September 2024.
Direct Communications Text Messaging
Idaho Text Messages
Since launching the new text messaging platform in March 2023, Direct Communications has sent 43,047 messages and received 22,492 responses in Idaho.
Maine text Messages
Since launching the new text messaging platform in March 2023, Direct Communications has sent 4,136 messages and received 2,258 responses in Maine.
Louisiana text Messages
Since launching the new text messaging platform in March 2023, Direct Communications has sent 6,732 messages and received 3,052 responses in Louisiana.
Transform Your Online Reputation Today
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